Under Armour – Making All Athletes Better With 3D Technology

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When it comes to early tech adoption in the apparel & footwear industry, sports and fitness brands have most certainly taken the lead. One such company well known for its innovation and early adoption is Under Armour. Yet even they experience the hurdle of ‘how does technological innovation affect the bottom line’….. Continue reading Under Armour – Making All Athletes Better With 3D Technology

The 4-Month PLM Implementation Story

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4 months is a long time in fashion. It’s the time it takes for a whole season to change, and seemingly when it comes to digital transformation at Mustang, 4 months is how long it takes for a PLM implementation. For those of you who don’t know, Mustang GmbH are the oldest denim manufacturer in Europe….. Continue reading The 4-Month PLM Implementation Story

Using 3D Body Scanning to Solve the Issue of Poor Fit

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The apparel, fashion and footwear industry is a fast paced environment, where those hungry for innovation thrive. New product lines boast new trends, new technology,  new standards. Yet in this everchanging landscape, one thing has remained a consistent cause for concern in recent years – fit….. Continue reading Using 3D Body Scanning to Solve the Issue of Poor Fit

Step away from the bandwagon

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The new year has passed, and social media is awash with post-mortems of last year, as well as ubiquitous forecasts on what will happen or what we should be doing in the coming 12 months.
At PI, our year-round interactions with manufacturers, their CIOs and IT leaders, gives us a thought-provoking insight into challenges faced by these companies.  In 2016, perhaps more than previous years, technology…. Continue reading Step away from the bandwagon

How To Bring An Iconic Brand Into The Digital Age

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A recurring theme at PI Apparel Berlin earlier this month, was how those of you working in luxury and legacy brands, which have for decades if not centuries, prided themselves in being heritage labels steeped in tradition, can appeal to a newer, younger and wider audience without alienating traditional customers….. Continue reading How To Bring An Iconic Brand Into The Digital Age