Using 3D & augmented reality to enhance the digital journey

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Coco Chanel believed that “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”.  It’s a view firmly echoed by Jonathan Chippindale (Holition CEO), as he considers innovation in fashion and retail and discusses the ground-breaking projects he and his colleagues have been working on. Fashion and…. Continue reading Using 3D & augmented reality to enhance the digital journey

Is Wearable Technology Fashion’s New ‘Little Black Dress’?

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It’s changing the world. Not only in apparel or luxury goods, but in every industry across the board. – Frank Furlan

Wearable technology has been around for some time and the general consensus in the fashion industry is that it’s here to stay. Some go one step further in saying this is one ‘trend’ all brands must adopt to stay viable….. Continue reading Is Wearable Technology Fashion’s New ‘Little Black Dress’?